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The Challenges of Marketing for Small Businesses

It goes without saying that there’s a long and varied list of challenges small business owners face on a daily basis. You have to worry about hiring the right people, managing your money wisely, and fatigue from all the long hours you’re putting in. With all these issues, finding the time and resources to worry about marketing can be difficult.

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Hi, I’m Your Client. Remember Me?

By Stephen Kanter

Building a business into a full fledged brand is a complex, multi step process. Creating an attractive online destination, growing an engaged social media community, and devising innovative campaigns to promote your business; all of these endeavors can be daunting.

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Puppy Monkey Baby May Have Won Super Bowl 50

By Stephen Kanter

In a defensive war of attrition that saw both quarterbacks unable to move the ball down field, the real stars of Sunday’s third most watched broadcast of all time were the commercials. Instead of Cam Newton dabs, or Peyton Manning ducks, many will recall this Super Bowl because of memorable(sometimes controversial) spots like the Dorito’s sonogram, Jeff Goldblum channeling the Jeffersons, and of course, the incomparable horrors of Puppy Monkey Baby.

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Nike, Hilton, and Yes…Google, you are to Blame!

Its not often enough that I take the time to scribble an article or note to my followers, because lets be honest, I am trying to grow a business. I am in the business of marketing and creating conversations online, by mobile and through social media. I think we do a good job and I think we ALWAYS think about the customer experience first.

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Mobile Marketing

Small businesses unlike corporations have to self-serve themselves and develop their social media, email marketing and mobile marketing strategies. In eyes of the business owner: the email marketing, social media and mobile marketing are treated the same way.

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A Week without your Phone

Have you ever thought about what it might be like, in this day and age, to be without your phone for a week? OK, sure, we’ve all gone without our phones for a day, or at least part of one.  In fact, as I write this blog, I’m on a plane-one of the few places where phones are, for the most part, inoperative.  Most people are able to endure this dearth of virtual interaction for the duration of a flight, but how many of us in the modern era are prepared to go without it for about a week?

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